Market Analysis Report

Subject:

A letter of thanks from your shareholders for Ally Financial’s Leadership in Training Human Crime Specialists

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We are Ally Financial shareholders and we are leaders in the movement to fight human exploitation, and we are writing to express our deep appreciation for Ally Financial’s exemplary leadership as part of the first cohort of banks to adopt The Knoble's Human Crime Specialist (HCS) training and certification program. This specialized training initiative is equipping professionals across the financial sector with the knowledge and skills necessary to identify and disrupt financial activity associated with human crimes, including human trafficking, child sexual exploitation, elder fraud, and scams.

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Structured around five key domains—Human Crime & Risk Management Knowledge, Organizational Program & Policy Development, Program Execution Across Detection, Disruption, and Response, Industry Engagement and Alignment, and Community and Customer Engagement—the program provides financial institution leaders with both the tactical tools and the strategic framework to move beyond traditional BSA/AML compliance and actively fight  human trafficking, child sexual exploitation, elder fraud, and scams. Thank you for leading the industry by implementing this program across Ally Financial!

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Ally Financial’s commitment to developing Human Crime Specialists ensures that they emerge as change agents at three levels: transforming their own practice, leading the institution to embed human crime awareness into policies, procedures, and culture, and ultimately contributing to an industry-wide movement that turns the financial system into an active barrier against human exploitation.

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Being at the forefront of this groundbreaking initiative sends a clear signal that Ally Financial’s financial leadership and ethical responsibility go hand-in-hand. Ally Financial’s efforts to disrupt predatory networks not only protect vulnerable communities but also strengthen the integrity of the entire financial industry. We believe these efforts reinforce Ally Financial’s long-term value, reduce significant reputational risks, and reflect the values of your national customer base and the broader community.

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We enthusiastically support these efforts and encourage Ally Financial to continue advancing meaningful, scalable solutions by promoting and expanding the HCS certification across your network.

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Sincerely,

Wesley Lyons
For the Eagle Freedom Alliance
www.eagleventurefund.com/alliance

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The Eagle Freedom Alliance is the voice of the counter–human trafficking movement to the public markets. While effective, scalable solutions exist, public companies and investors often lack trusted ways to identify what works and engage responsibly. The Alliance bridges that gap by elevating proven solutions, amplifying leadership, and encouraging adoption through the voice of investors.