Market Analysis Report

Subject:

Letter of Thanks to U.S. Bank’s Leadership in Pioneering Project Umbra

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As U.S. Bank shareholders and a network committed to fighting human trafficking and child sexual exploitation, we are writing to express our appreciation for U.S. Bank's Enterprise Financial Crimes Compliance's (EFCC) leadership in pioneering Project Umbra with The Knoble. U.S. Bank's EFCC helped create a common framework for identifying suspicious activity that would otherwise remain hidden within the global financial system.

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This effort marks a transformative step in safeguarding children at scale and will bolster federal, state and local law enforcement investigations against those that seek to victimize children.

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We applaud U.S. Bank's dedication to ensuring that the financial sector reflects the highest standards of human rights. By collaborating with the Child Rescue Coalition, The Knoble Network, and law enforcement, U.S. Bank has helped formulate a cohesive strategy to detect and expose illicit transactions across the financial landscape.

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We appreciate U.S. Bank's willingness to lead by example rather than wait for others to act. Your success is now driving new engagement by other financial institutions, and we hope your example will spur countless banks to do the same. U.S. Bank's efforts to disrupt predatory networks not only protect children but also strengthen the integrity of the entire financial industry. We also believe these efforts strengthen U.S. Bank's long-term value, reduce significant reputational risks, and reflect the values of your global customer base and the broader community.

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We support these efforts and encourage U.S. Bank to continue advancing meaningful, scalable solutions to combat exploitation. We also ask U.S. Bank to encourage Early Warning Services to roll the Project Umbra data set out to all EWS customers. As an owner in EWS, and a recognized leader in the industry, U.S. Bank is uniquely positioned to influence change across the entire banking sector, helping make this detection capability a common standard across thousands of institutions and the potential to prevent untold numbers of harm to children.

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Sincerely,

Wesley Lyons
For the Eagle Freedom Alliance
www.eagleventurefund.com/alliance

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The Eagle Freedom Alliance is the voice of the counter–human trafficking movement to the public markets. While effective, scalable solutions exist, public companies and investors often lack trusted ways to identify what works and engage responsibly. The Alliance bridges that gap by elevating proven solutions, amplifying leadership, and encouraging adoption through the voice of investors.